Solly March x Fergus James: Bespoke Jewellery for a Life Less Ordinary
At Fergus James, jewellery isn’t just about sparkle — it’s about significance. Every piece we create is rooted in emotion, purpose, and timeless design. Whether it’s celebrating a quiet milestone or marking an unforgettable moment, our bespoke creations are made to tell a story that’s entirely yours.
So when Premier League star Solly March came to us in Dubai, it wasn’t just to buy jewellery — it was to create something personal. Something meaningful. Something that would carry sentiment far beyond its shine.
Solly entrusted us to design a bespoke diamond ring and a custom tennis bracelet, each piece carefully crafted to reflect not only beauty but connection.
A Midfielder with Vision
On the pitch, Solly March is known for his creativity, versatility, and composure under pressure. He sees the game differently — and that same vision came through in his approach to fine jewellery.
From the outset, Solly made it clear: he wasn’t looking for something standard. He wanted pieces that would feel intentional — elegant without being overstated, and sophisticated while still deeply personal.
At Fergus James, that’s exactly what we do. Every diamond, every setting, and every design detail is chosen to reflect the wearer — their style, their story, and what matters most to them.
A Personal Design Experience in Dubai
Solly visited our flagship Fergus James showroom in Dubai, where we offer a completely bespoke, one-on-one design journey.
Known globally for our work with athletes, creatives, and discerning clients from all walks of life, our Dubai atelier has become a destination for those seeking custom fine jewellery that’s unlike anything else.
Working privately with our expert design team, Solly explored a range of ideas — from shape and setting to balance, texture, and the overall feel of each piece. No detail was too small. And every step of the journey was collaborative.
Together, we translated his vision into two unique pieces: one to celebrate love, the other to express understated luxury.
The Fergus James Difference
What sets Fergus James apart isn’t just the quality of our diamonds — it’s the experience we offer.
Every piece is designed, set, and finished in-house by our world-class team of jewellers. That means full creative control, zero compromises, and an obsessive attention to detail at every stage.
But beyond the craftsmanship, it’s the process that makes it special. For Solly — like so many of our clients — this wasn’t about rushing a decision. It was about enjoying the creative journey, knowing the final piece would be a reflection of both his intention and individuality.
And that’s why athletes, artists, and private clients from around the globe continue to choose us when the moment matters most.
Jewellery That Tells a Story
Each of Solly’s pieces was made to symbolise something more than luxury. One celebrated a meaningful relationship — the kind that grows stronger with time. The other was a nod to personal achievement, a milestone marked not with words, but with design.
It’s easy to get caught up in the diamonds (and yes, we’re passionate about those too), but what makes a piece truly unforgettable is the story it tells. And with Solly, the story was clear: appreciation, thoughtfulness, and a commitment to getting every detail just right.
We often say at Fergus James that jewellery is wearable storytelling. And with clients like Solly, that couldn’t be more true.
A Reflection of Character
What we loved most about working with Solly wasn’t just his eye for style — it was his sense of calm, his sincerity, and his dedication to making sure the end result felt right.
Both the bracelet and the ring were created with timelessness in mind — pieces designed to be worn and loved for years to come. There were no shortcuts, no gimmicks. Just solid design, exceptional materials, and an honest commitment to excellence.
In many ways, the jewellery he chose mirrors the way he plays: focused, elegant, and quietly brilliant.
Thinking About Bespoke Jewellery?
Whether you're marking a relationship, celebrating a personal win, or simply treating yourself to something extraordinary, bespoke jewellery is the ultimate form of self-expression.
At Fergus James, we offer a level of creativity and craftsmanship that’s hard to find anywhere else. Whether you’re interested in a custom engagement ring, diamond tennis bracelet, or one-of-a-kind gift, our team is here to turn your vision into reality.
We believe that when jewellery is made just for you, it becomes more than a luxury — it becomes part of your story.
Book Your Private Consultation
Our Dubai showroom offers exclusive, one-on-one appointments where you can explore, design, and refine your ideas in total privacy. From concept to creation, we’ll guide you through a process that’s as exciting as the piece itself.
Just like we did with Solly March.
