Joelinton x Fergus James: A Diamond Bracelet Designed for Impact
At Fergus James, we believe jewellery is more than just luxury — it’s legacy. Every piece we create represents a moment, a memory, or a milestone. Whether it’s a personal achievement or a private celebration, our jewellery is crafted to honour the story behind it.
So when Newcastle United’s powerhouse midfielder Joelinton came to our Dubai atelier, it wasn’t just about adding something new to his collection. It was about designing something timeless — a bespoke diamond tennis bracelet that would reflect his style, his journey, and his success.
Power, Precision, and Personality
On the pitch, Joelinton is known for his strength, presence, and relentless drive. Off it, he’s composed, intentional, and deeply grounded — the kind of person who values authenticity over excess.
That mindset came through from the very first conversation.
Joelinton didn’t just want any diamond bracelet. He wanted something unique. Understated yet powerful. A piece of custom diamond jewellery that would carry meaning and reflect his personal taste — minimal yet refined, bold but wearable every day.
At Fergus James, this is what we do best. We don’t believe in mass-produced luxury. We believe in craftsmanship with character.
The Dubai Design Experience
Joelinton visited the Fergus James showroom in Dubai, where we offer clients a private, fully tailored jewellery design experience.
Known for our work with professional athletes, tastemakers, and global clientele, our Dubai studio has become the go-to destination for bespoke diamond jewellery — from custom engagement rings to one-of-a-kind bracelets, pendants, and chains.
For Joelinton, the process was relaxed, collaborative, and focused on the details. From selecting diamonds and discussing finishes to reviewing 3D designs and refining proportions, he was involved in every step — making sure the final piece felt authentic to him.
Made by Hand, Designed for Life
Like all Fergus James creations, Joelinton’s bracelet was designed, set, and finished entirely in-house. From diamond selection to goldsmithing, our atelier handles every stage of production — ensuring that nothing is left to chance.
The bracelet was meticulously crafted to meet the highest standards of durability, style, and wearability. Whether he’s travelling, training, or enjoying downtime, the piece is made to move with him — seamlessly blending with his lifestyle.
This is the hallmark of custom diamond jewellery done right: it’s not just beautiful — it’s built to last.
More Than Just a Bracelet
What we love about working with elite athletes like Joelinton isn’t just their taste for quality — it’s their commitment to the process. The same discipline that drives them on the field shows up in how they approach jewellery: with intention, focus, and care.
Joelinton’s bracelet wasn’t a rushed decision or an impulse buy. It was something meaningful. A reward. A marker of progress. A celebration of the quiet wins and the big ones.
And when he finally held the finished piece — complete with hand-set diamonds and a sleek, secure finish — it felt like more than just an accessory. It felt like part of his journey.
Why Bespoke Still Matters
In a world of fast fashion and factory-made goods, bespoke jewellery stands apart. It’s slow, intentional, and highly personal — and for clients like Joelinton, that makes all the difference.
Whether it’s a diamond tennis bracelet, a custom chain, or a one-of-a-kind ring, we treat every project like it’s the only one that matters. Because to the person wearing it — it is.
Joelinton’s bracelet reflects the values he lives by: confidence, quiet strength, and individuality. And that’s the power of custom design — it doesn’t just speak to who you are. It speaks to what you’ve earned.
Thinking of Creating Your Own?
Whether you’re celebrating a career milestone, gifting a loved one, or simply looking to design something that feels like you, Fergus James offers a bespoke jewellery experience unlike any other.
From engagement rings and bracelets to high-end men’s jewellery, we create custom pieces for clients who want more than off-the-shelf design. Our team in Dubai works with you one-on-one to bring your vision to life — just like we did for Joelinton.
And we’re ready when you are.
Book Your Private Consultation
Visit our Dubai showroom for a completely private, pressure-free design experience. Explore your ideas, view diamonds up close, and create a piece that’s tailored to your taste, your story, and your legacy.
Luxury isn’t about quantity — it’s about meaning.
