Quiet Luxury vs Loud Legacy
Two Aesthetics. One Destination to Make Them Yours.
In a world where jewellery speaks long before you do, two powerful aesthetics are defining the era: the discreet elegance of Quiet Luxury, and the expressive opulence of what we call Loud Legacy. Both are luxury — but they express it very differently.
At Fergus James, we design for both: from sculpted solitaires and whisper-fine details to jaw-dropping diamonds and unapologetically bold silhouettes. Whether your style leans toward timeless understatement or fearless maximalism, this is your guide to owning the look — every day, not just for engagements.
Quiet Luxury: The Art of Understatement
Quiet Luxury is defined by minimal design, exceptional craftsmanship, and unmistakable quality. It’s luxury for the wearer — not the crowd. Think understated diamonds, fluid lines, and heirloom-quality materials.
Style Icons Who Embody It:
- Sofia Richie Grainge – The modern poster girl for elevated minimalism. Her jewellery is delicate, intentional, and investment-worthy.
- Zendaya – Known for polished, architectural looks that feel expensive without ever trying too hard.
- Rosie Huntington-Whiteley – Wears her diamonds like skincare — radiant, seamless, and part of her signature.
Fergus James Quiet Luxury Picks:
- Inspired by Sofia… Emerald-Cut Diamond Solitaire in 18k Yellow Gold
- Inspired by Rosie… Marquise Diamond Drop Earrings White Gold
- Classic Tennis Bracelet in Natural Diamonds
- Inspired by Zendaya…Bezel-Set Oval Ring for Everyday Elegance - Want to match? Heres what to ask for: 5 Carat East - West Cushion Cut Georgian Setting in Two Tone 18K White and Yellow Gold
How to Achieve the Look:
- Stick to neutral-toned metals like platinum, yellow, or white gold.
- Choose clean, symmetrical cuts: emerald, Asscher, oval.
- Focus on wearability — rings that stack, earrings that glide, bracelets that whisper.
- Let clarity and craftsmanship do the talking.
Loud Legacy: When Jewellery Tells a Story
Loud Legacy is for the woman who doesn’t need an occasion to shine. It’s layered tennis necklaces. Oversized cocktail rings. Vivid, coloured gemstones. This is heritage-meets-statement — a celebration of individuality through bold, unforgettable pieces.
Style Icons Who Live It:
- Rihanna – A true jewellery maximalist. From layered chokers, zodiac necklaces to candy-bright stones, her looks are rich in personal narrative and fearless glamour.
- Beyoncé – Known for bold diamond choices that command attention — never one to whisper when she can dazzle. She leans into statement pieces that tell a story, from radiant layered chains to custom nameplate necklaces that speak volumes.
- Zendaya (again) – A masterclass in switching moods. Her red-carpet moments with bold necklaces and oversized gemstones show the art of high-impact elegance.
Fergus James Loud Legacy Picks:
- Inspired by RiRi… Constellation Pendants , Diamond Cross Pendants - Yellow Gold
- Inspired by Queen Bee… How to Make your Own Name Letter Necklace
- Inspired by Zendaya… Marquise Diamond Drop Earrings White Gold
- Rainbow Sapphire Tennis Bracelet in 18kt White Gold
- Stacked Tennis Bracelets with Mixed Metal and Coloured Gem Accents
How to Achieve the Look:
- Mix large diamonds with vivid gemstones: blue sapphire, ruby or emerald.
- Layer tennis necklaces in different lengths — graduated stones elevate the drama.
- Stack rings across both hands — symmetry is optional.
- Opt for bespoke settings, bold shapes, and multi-stone silhouettes.
Quiet vs Loud — A Matter of Mood, Not Rules
Why choose just one? Jewellery should reflect you — who you are today, and who you’re becoming. Quiet one day, legacy the next. Understated at brunch, electric by sunset. At Fergus James, we honour both sides of modern luxury with jewellery that balances craft, creativity, and customisation.
Your Jewellery, Your Way
Design your dream piece in a private in-person consultation at our Dubai atelier, or explore our Ring & Jewellery Builder here to create bold or beautifully quiet looks that are anything but ordinary.
