The Art Of Diamond Curation

Diamond curation is an art form – we select the best diamonds so that each and every customer is dazzled by the finished product – the care, attention and precision we give to every single diamond we select, and ring that we custom make, ensures that every ring is a unique one of a kind piece – like a real work of art.

fergus james
fergus james

An early Passion

With his father a geologist, Fergus gained a deep appreciation of the natural processes that combine to create beautiful diamonds and rare gemstones. With a vision to bring quality and ethical diamonds to customers across the world, Fergus established Fergus James, formerly known as Dubai Rocks.

HandmadeTraditional Quality

Because we sell directly from our workshop we’ve been able to achieve incredible pricing, along with handmade traditional quality. This gives customers the opportunity to purchase luxury finished fine jewellery at wholesale prices.

fergus james
fergus james

‘Over the last 10 years I’ve built an incredible team of highly skilled artisans that hand craft each ring, using traditional ring making techniques, to ensure that every ring is a ‘one off’ and as unique as the person for which it is intended.’

fergus james